Eco-Friendly Fashion: What Does That Mean?

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Content written by our caring human team

Female wearing a white shirt and bikini bottoms holding a large palm leaf in nature to symbolise eco-friendly fashion

We hear people talking about sustainable fashion all the time but what exactly is it? In this article, we have broken down the key components of eco-friendly fashion to help empower you next time you shop.

 

Eco-friendly Fashion: Style That Stands The Test Of Time…

Sustainable Materials

The key here is looking out for fabrics which are not resource intensive or envrionmentally harmful to produce.  For example, organic cotton, hemp, bamboo, linen, Tencel, or recycled fibres have a lower impact than conventional cotton or polyester.

 

Ethical Production Process

Where possible, research the production practices of the brands you’re interested in. Sustainable fashion brands often prioritize ethical manufacturing, fair wages for workers, and environmentally friendly production processes, such as using renewable energy and minimizing water usage and chemical inputs.  Consider supporting local brands to reduce the impact of transportation and give you, as the consumer, more insight into the production process.   It’s a great way to support the economy of the local community.

 

Durability and Quality

Try to buy items that are made well and designed to last a long time.  Fast fashion is not good for the planet because it’s almost like buying one-use (one-season) products, creating much waste.  Invest in beautiful timeless products which will still look amazing in 10 years.  Embrace a minimalist approach to fashion and focus on building a versatile wardrobe with timeless pieces that can be mixed and matched for different occasions. By avoiding trends and excessive consumption, you can reduce your environmental footprint.

 

Transparency on Eco-Friendly Production

Look for brands that are transparent about their supply chain and production processes. Transparency allows consumers to make informed decisions and hold brands accountable for their environmental and social impact.  Be wary of greenwashing and check on sustainable credentials promoted by brands.  

 

Circular Economy

Support brands that embrace circular economy principles, such as designing for longevity, offering repair services, and facilitating garment recycling and resale programs. By extending the lifespan of clothing and minimizing waste, the fashion industry can move towards a more sustainable model.  Consider buying secondhand or vintage clothing, which reduces the demand for new production and extends the lifespan of existing garments. Thrifting, clothing swaps, and online resale platforms are all great options for finding pre-loved clothing.

 

Hopefully, these tips have given some insight into factors to consider to enable mindful and eco-friendly fashion choices.  Happy shopping!

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